Interview: a Calgary market modelling associate

An interview with a market modelling associate

Professional headshot of Keira Macdonald, Calgary market modelling associate
Keira Macdonald is a Calgary-based market modelling associate at a national analytics firm. We talked about the art of communicating volatility analytics to stakeholders, the importance of team learning, and how transparency fosters trust. Her perspective emphasizes that making complex topics accessible is a technical skill in its own right.

Describe a typical day as a market modelling associate focusing on stakeholder communication.

Every morning, I review market data and model outputs, but most of my time is spent preparing to communicate results to colleagues and stakeholders. Translating technical findings into clear business insights is a daily challenge. I use analogies, visualizations, and simple language to make volatility analytics accessible. My goal is always clarity, not complexity.

What are the most rewarding and difficult aspects of your current role?

The best moments are when a team member who isn’t a technical expert asks a question that leads us to rethink our assumptions. The main challenge is ensuring everyone understands not just what the model predicts, but what it can’t know. Building a shared language around uncertainty is key for team learning.

How has machine learning changed your approach to communicating model results?

Machine learning brings power and opacity. I spend time making models transparent—explaining, for example, why an algorithm made a specific prediction. We use interactive dashboards and visual breakdowns, so stakeholders see the logic behind the numbers. Transparency builds trust, even when results are uncertain.

What advice would you give to someone entering volatility analytics with a focus on communication?

For those starting out: practice explaining your work to someone outside your field. If you can’t do that, you’re not ready to present to decision-makers. Feedback from non-technical team members is invaluable—it highlights blind spots you didn’t know you had.

How has your view of analytics communication evolved over time?

Early in my career, I assumed technical depth was all that mattered. Now, I realize the ability to communicate uncertainty and involve others in the analytical process is what drives effective decision-making. Team learning and openness are as important as model accuracy.

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